La Perica

La Perica, a craft beer brewed in Barcelona exclusively for Espanyol football supporters, pays homage to the dedicated minority who resist the city's prevailing support for the FC Barcelona.

The design draws inspiration from the team's blue stripes and the atmosphere of the stadium. The design is intended to evoke the feeling of waving flags in the stands and is crafted to wrap around the entire can, creating a 360º design experience. To further emphasize the Espanyol connection, the design incorporates a small bird, the iconic symbol of the team.

Additionally, I have created the company's logo that draws inspiration from Ceres, the goddess of agriculture, highlighting the essential role of cereals in the brewing process.

Brand Identity & Packaging
la perica logo
fc espanyol

The design draws inspiration from the team's blue stripes and the atmosphere of the stadium. The design is intended to evoke the feeling of waving flags in the stands.

la perica - six pack
la perica beer cans
la perica coaster
fans celebrating
la perica flag: els pericos no abandonen
la perica scarf and beanie
la perica shirt - lluita fins al final